What is an Example of Experience in Marketing?

Introduction

Marketing isn’t just about pushing products—it’s about creating moments that stick. In today’s fast-paced digital landscape, brands need more than just clever ads; they need immersive, interactive experiences that capture attention and build lasting connections. This is where experiential marketing comes into play.

Experiential marketing takes customer engagement beyond traditional advertising by creating real-life, hands-on brand interactions. Think of Red Bull’s Stratos jump, where millions watched as a skydiver freefell from the edge of space, or Nike’s interactive running challenges that let customers test new products in an adrenaline-fueled setting. These campaigns don’t just tell a story—they let consumers live it.

At Interplay Sports, we understand the power of interactive experiences. Our Multiball interactive sports board merges technology with gameplay, offering a dynamic, customisable platform for brands to engage their audience. Whether it’s a football fan perfecting their penalty shots or a company branding an in-game environment with their colours and logos, Multiball turns passive audiences into active participants—making marketing an experience, not just an impression.

1. Understanding Experience in Marketing

What is Experiential Marketing?

Experiential marketing is a strategy that creates immersive, memorable brand experiences, often through events, interactive technology, or live engagement. Rather than relying solely on traditional media, this approach encourages consumers to directly interact with a brand, fostering deeper emotional connections.

How Brands Use Interactive Experiences for Engagement

Brands leverage experiential marketing to:

• Create unique touchpoints that differentiate them from competitors.

• Generate word-of-mouth buzz that spreads across social media.

• Strengthen brand identity by aligning experiences with their core values.

For example, sneaker brands might host live product trials, sports drink companies might set up virtual reality training simulations, and car manufacturers might create interactive test drive events—all designed to put consumers at the heart of the action.

Key Components of a Successful Marketing Experience

1. Engagement: The best experiential marketing campaigns are hands-on, allowing audiences to participate in an exciting, interactive way.

2. Brand Reinforcement: A well-executed campaign should align with the brand’s identity and leave a lasting impression.

3. Shareability: In the digital age, experiences need to be social media-friendly, encouraging organic sharing through photos, videos, and hashtags.

   
   

At Interplay Sports, we take these principles to heart with Multiball, an interactive gaming board that merges sports with cutting-edge technology. By offering branded in-game experiences, we give companies an innovative way to connect with consumers in a highly engaging and customisable format. Whether it’s a football activation or a tennis challenge, we transform brand interactions into unforgettable moments.

2. Iconic Example of Experiential Marketing

Nike’s React Infinity Run Challenge (2020)

Nike took a different yet equally powerful approach with its React Infinity Run Challenge, an experiential campaign designed to promote their new running shoes. Instead of relying on traditional ads, Nike invited customers to test the product through an interactive running experience.

How Nike Engaged Customers:

• Real-World Experience: Participants could test the shoes while completing physical challenges, making them feel the benefits firsthand.

• Interactive Storytelling: The campaign was built around solving the problem of running injuries, positioning the new shoe as the ultimate solution.

• Gamification: By incorporating challenge-based incentives, Nike kept customers engaged and invested.

  
  

The Power of Social Media:

Nike’s challenge was highly shareable, encouraging participants to post their experiences online. Social proof—from runners discussing their results—became a powerful marketing tool, extending the campaign’s reach far beyond physical participants.

Takeaway: A marketing experience doesn’t have to be extreme to be effective—it just needs to be immersive, engaging, and shareable.

3. Interplay Sports & Multiball: An Interactive Marketing Experience

Introduction to Interplay Sports and Multiball

At Interplay Sports, we believe marketing should be dynamic, interactive, and fun—just like sports. That’s why we created Multiball, an innovative interactive sports board that transforms traditional advertising into an immersive, participatory experience.

By combining sports, technology, and brand storytelling, Multiball offers a fresh way for companies to engage their audience in an environment that feels natural and exciting.

How Multiball Creates Marketing Experiences

1. Interactive Sports Gaming

Multiball enhances round-ball sports like soccer, tennis, AFL, and basketball, offering gamified challenges that keep users engaged. Whether it’s perfecting penalty shots, testing reaction speed, or playing virtual tennis rallies, players actively participate in the brand experience—rather than passively consuming content.

2. Customisable In-Game Branding

Unlike traditional advertising, which interrupts the experience, Multiball integrates brand messaging directly into the gameplay:

• Brand colours & logos: Companies can re-skin game environments to match their identity.

• Product placement: A sports drink brand, for example, could have its bottles appear as in-game targets.

• Branded leaderboards & rewards: Players can compete in sponsored challenges, adding a competitive and social element.

3. Engaging Audiences Through Dynamic Sports Experiences

Because sports are naturally immersive, Multiball campaigns create deeper emotional connections between consumers and brands. When people physically interact with a brand rather than just seeing an ad, the experience becomes more memorable and shareable.

Case Study: How a Brand Could Use Multiball for an Immersive Campaign

Scenario: A Sports Drink Brand Activation

Imagine Gatorade launches a campaign to promote a new hydration formula. Instead of just putting up billboards, they use Multiball to create an interactive fitness challenge:

How It Works:

• Players participate in high-intensity sports drills on the Multiball board.

• Implement brand recognition game, similar to candy crush, however replacing candy with different variation of products.

• Custom in-game branding ensures every interaction ties back to the product.

• Leaderboards & social challenges drive competition, encouraging players to share their experience on social media.

Expected Results:

✅ Increased customer engagement through an interactive sports experience.

✅ High social media buzz as players share their scores & experiences.

✅ Stronger brand affinity, as consumers physically connect with the brand.

4. The Future of Experiential Marketing in Sports & Beyond

As consumer expectations shift, brands are moving beyond traditional marketing tactics and embracing interactive, immersive experiences. The future of experiential marketing lies in technology, gamification, and deeper audience engagement—especially in the sports industry.

Key Trends in Interactive Marketing

✅ Gamification & Interactive Content – Consumers don’t just want to watch; they want to play, compete, and engage. Gamification elements—like challenges, leaderboards, and rewards—boost brand interaction.

✅ Augmented Reality (AR) & Virtual Reality (VR) – From virtual stadium experiences to interactive product demos, AR/VR is redefining how brands connect with fans.

✅ AI-Powered Personalisation – Smart tech enables custom-tailored experiences, ensuring that consumers receive content and challenges suited to their preferences and behaviors.

✅ Social Media Integration & Shareability – A successful experiential campaign isn’t just about the physical experience—it’s about how well it translates to online conversations and viral engagement.

How Technology & Gamification Are Reshaping Brand Engagement

Gamification is no longer a niche concept—it’s a mainstream marketing tool. By incorporating game mechanics into brand activations, companies drive deeper emotional connections with consumers. In the sports world, technology-driven gamification is revolutionising fan engagement.

Multiball, for example, blurs the line between gaming and real-world sports, offering a dynamic, participatory experience. This kind of engagement is far more memorable than passive advertising, as it fosters real interaction, competition, and social sharing.

The Role of Companies Like Interplay Sports

Interplay Sports is at the forefront of this shift, providing brands with the tools to create high-energy, interactive marketing experiences. Through Multiball, brands can:

• Embed their identity into sports gaming, creating an organic connection with their audience.

• Offer immersive sponsorships that go beyond static branding.

• Leverage digital interactivity to boost social engagement and brand recall.

In short, experiential marketing is evolving, and companies like Interplay Sports are leading the charge.

Conclusion

Key Takeaways:

✔ Experiential marketing is more than advertising—it’s about creating memorable interactions.

✔ Brands like Nike have mastered this through bold, immersive campaigns.

✔ Multiball by Interplay Sports offers a new, high-tech way to engage audiences through interactive sports experiences.

✔ The future of marketing lies in gamification, technology, and deep consumer participation.

Want to create a game-changing marketing experience? Let Multiball bring your brand to life through sports, technology, and immersive engagement. Contact Interplay Sports today to explore how your brand can be part of the action!

Frequently Asked Questions (FAQ)

1. What is experiential marketing, and why is it important?

Experiential marketing is a strategy that focuses on creating interactive and immersive brand experiences to engage consumers on a deeper level. It’s important because it fosters stronger emotional connections, increases brand recall, and encourages social sharing, making marketing efforts more impactful and memorable.

2. How does Multiball by Interplay Sports create an experiential marketing opportunity?

Multiball is an interactive sports gaming platform that allows brands to integrate their logos, colors, and products into engaging sports experiences. By blending physical activity with digital interaction, it provides brands with a highly engaging, customisable, and shareable marketing activation.

3. What types of brands can benefit from using Multiball for marketing?

Any brand looking to connect with active, sports-loving audiences can benefit from Multiball. This includes:

• Sports brands (Nike, Adidas, Puma)

• Energy drinks & fitness products (Red Bull, Gatorade, Under Armour)

• Tech companies & gaming brands

• Corporate sponsors of sports events

4. How does Multiball enhance customer engagement?

Multiball turns brand interaction into a fun, competitive, and immersive experience. By gamifying brand engagement, it encourages longer participation, emotional investment, and social media sharing, making it a far more effective marketing tool than traditional advertising.

5. How can my brand get involved with Multiball and Interplay Sports?

If you’re interested in using Multiball as part of your marketing strategy, reach out to Interplay Sports for a custom campaign. Whether it’s for events, sponsorships, or retail activations, we can tailor an interactive experience that fits your brand’s goals and audience.